Project Ascend Dashboard

Municipal Finance Acquisition Command Center — Last updated 2 min ago

Filters:

Prev: $240,200

Consultation Pipeline Value

$284,500

12 active opportunities · 41 bookings this month

+18.4%vs prev period

Prev: 282

Lead Magnet Downloads

347

Across 5 assets this period

+23.1%vs prev period

Prev: 36

Consultation Bookings

41

$6,942 avg pipeline value each

+14.8%vs prev period

Prev: 25.2%

Email → Consultation CVR

28.4%

CTR: 31.2% · 81 of 285 sequences

+3.2%vs prev period
At Risk

Sequence Completion Rate

61.3%

174 of 284 leads completed all 3 steps

Drop-off at Email 2 — review Synthesis Advantage copy

-4.7%vs prev period

Prev: 3.9×

Ad Campaign ROAS

4.2×

CPL: $3.57 · CTR: 4.8% · $1,240 spend

+0.3%vs prev period

Prev: 5,815

Content Engagement

8,241

Views + shares + saves across all pillars

+41.7%vs prev period

Prev: $4.07

Cost Per Lead

$3.57

Blended across all paid channels

-12.3%vs prev period

Lead Acquisition Trend

Downloads, consultations, email CTR, CPL & ROAS — last 30 days

Conversion Funnel

Download → Consultation — this month

28pt drop-off at Email 2 — Synthesis Advantage copy needs review

Lead Magnet Performance

Ranked by downloads this month

1

Regulatory Change Impact Dashboard

Regulatory Synthesis

147

DLs

31.2%

CVR

2

Municipal Risk Scorecard

Risk Flagging

89

DLs

28.4%

CVR

3

Municipal Bond Market Anomaly Report

Market Pattern Recognition

54

DLs

22.1%

CVR

4

Financing Optimization Playbook

Financing Optimization

38

DLs

18.4%

CVR

5

Market Shift Early Warning System

Forward-Looking Intelligence

19

DLs

10.5%

CVR

Content Engagement

Views, shares, time on page & watch time by content type

The 2025 SEC Municipal Finance Rule Changes

Regulatory Synthesis

+22.4%
2,840views
4m 12s
87shares

How Pattern Recognition Reveals Hidden Bond Opportunities

Market Pattern Recognition

+11.7%
1,920views
3m 48s
54shares

Municipal Risk Flags: Early Warning Signals for Finance Directors

Risk Flagging

-4.2%
1,340views
5m 01s
41shares

Ad Campaign Performance

CPL, CTR, conversion rate & ROAS — Last 30 days

Total Spend

$1,240

Blended CPL

$4.13

Blended ROAS

101.6×

Total Leads

300

CampaignSpendCTR Leads Conv% CPL ROAS Status

Municipal Regulatory Compliance — Search

Google Search

$5204.8%14621.4%
$3.56
5.1×
Active

Finance Director Thought Leadership — LinkedIn

LinkedIn

$4801.8%9422.9%
$5.11
3.8×
Active

Bond Market Anomaly Report — LinkedIn

LinkedIn

$1602%3820.2%
$4.21
3.2×
Active

Risk Scorecard Retargeting — Google Display

Google Search

$800.4%2217.7%
$3.64
2.9×
Paused

Live Activity Feed

Real-time funnel events

Live

Patricia Okafor downloaded Regulatory Change Impact Dashboard

Cuyahoga County, OH — Finance Director

4 min ago

Consultation booked with Derek Whitmore

Maricopa County, AZ — City Treasurer

18 min ago

Email 2 (Synthesis Advantage) sent to 47 leads

Municipal Risk Scorecard sequence

1 hr ago

Drop-off alert: Email 2 open rate fell to 41.3%

Financing Optimization Playbook sequence

2 hr ago

Renata Villalobos downloaded Municipal Risk Scorecard

Clark County, NV — Budget Analyst

3 hr ago

Blog post "2025 Regulatory Synthesis" reached 500 views

Content Pillar #1: Regulatory Synthesis

5 hr ago

Consultation booked with James Fentress

Jefferson County, AL — Finance Director

7 hr ago

Email 3 (Direct Ask) clicked by 12 leads — 3 booked calls

Regulatory Dashboard sequence

9 hr ago

Upcoming Consultations

5 calls scheduled this week

Patricia Okafor

Today

Finance Director · Cuyahoga County, OH

May 26, 2026
10:00 AM EST
video
via Regulatory DashboardConfirmed

Derek Whitmore

Tomorrow

City Treasurer · Maricopa County, AZ

May 27, 2026
2:00 PM MST
phone
via Risk ScorecardConfirmed

Renata Villalobos

Upcoming

Budget Analyst · Clark County, NV

May 28, 2026
11:30 AM PST
video
via Anomaly ReportPending

James Fentress

Upcoming

Finance Director · Jefferson County, AL

May 29, 2026
3:00 PM CST
video
via Regulatory DashboardConfirmed

Sandra Nguyen

Upcoming

Municipal Treasurer · King County, WA

Jun 2, 2026
1:00 PM PST
phone
via Financing PlaybookPending